If you have a look at the menu changes we made and the simplification, the gear investments, some of the tools we’ve carried out. So return to 2019, looking at staffing ranges doesn’t really make a lot of good comparability. Brian, I just don’t want to get into that as a result of that sort of element is pretty aggressive. But we do have targeted a 20% return on investment on that kind of capital funding. So I suppose you can type of begin to noodle round what which may seem like behind the restaurant. And importantly, like I mentioned earlier, not only is that this tested, this is in, and this is in high-volume restaurants.
It became clear that the 3% pricing we beforehand mentioned wouldn’t be sufficient to offset the elevated inflationary pressures our industry is going through. Given that we had not taken a material menu price increase since 2019, we’re confident that 5% is suitable. In phrases of our capital structure, we generate vital free cash flow and paid down roughly $300 million in debt in 2021.
We don’t anticipate doing broadscale discounting or something like that. It’s around ideas, product concepts and advertising ideas. So, we’re going to take that quarter-by-quarter. And we’ve obtained an excellent sense of what the returns seem like and the channels that we are ready to use to make it work. Obviously, we needed to take the 5% value this year because of a number of the extraordinary inflation, things in entrance of us. But I laid out some of the productiveness issues we now have coming up in our restaurants, again within the kitchens with our cooking equipment and our handheld within the entrance of the house.
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Throughout this conference name, we shall be presenting results on an adjusted basis. An clarification of our use of non-GAAP monetary measures and reconciliations to the most immediately comparable GAAP measures seem in our earnings launch on our website, as previously described. Greetings, and welcome to the Bloomin’ Brands Fiscal Fourth Quarter 2021 Earnings Conference Call. At this time, all individuals are in a listen-only mode. A temporary question-and-answer session will comply with management’s prepared remarks. The authorized share capital of DENO MANUFACTURING AND SOLUTIONS INDIA PRIVATE LIMITED is INR 800.0 Lacs.
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I imply, clearly, economics and how persons are paid is important. But culture and the environment you create in the restaurants is actually what we got to do. And we will proceed to build on that culture. And frankly, the choices we made in the pandemics help construct that culture and that belief.